Jakob Nielsen on unethical advertising

Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical.

Can you guess which eye-attracting ad design element Jakob Nielsen considers unethical?

  1. Plain text
  2. Faces
  3. Cleavage and other "private" body parts
  4. Similarity in design to page content

(Read Jakob's article for the answer.)

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