Experience Google’s new look

Google has been testing a new look with a small percent of visitors. I wrote a bookmarklet that lets you make Google show you the new look:

toggle google look

(Drag it to your bookmarks bar, visit google.com, and click on the bookmark.)

It works by changing the ID in your Google cookie to 102c51875a8839e9, the ID of one of the visitors Google randomly selected to test the new look. If your ID is already 102c51875a8839e9, it sets it 0000000000000000 (anonymous), letting you switch between the old and new looks quickly. Since the bookmarklet only changes the ID part of the cookie, it preserves your settings, such as the number of results per page.

Thanks to jcurious for pointing out the Neowin thread in which "poind" posted the ID from his Google cookie.

Update March 28, 2004: Google is now showing the new look by default. The bookmarklet no longer has any visible effect.

Update January 27, 2005: iMilly has created a modified version of this bookmarklet to anonymize your Google cookie.

82 Responses to “Experience Google’s new look”

  1. Cheah Chu Yeow Says:

    For those of you who are redirected by Google to your regional specific Google domain (for example, I get redirected to http://www.google.com.sg/ because I’m in Singapore), try going to http://www.google.com/intl/en/ instead.

    The new look doesn’t work in the .sg domain, yet.

  2. Tim Says:

    Heh, I saw this new design for the first time when i switched to firebird. I just figured they used the new look for firebird because IE screwed it up somehow. I never even knew I was special ;)

  3. Eloi Says:

    Erm firstly, the new look do happen in .sg domain. I do not see the reason why not either. I using IE SP1 now with google.com.sg and it works perfectly well.

  4. Petr Weida Says:

    Here you find new screenshots + source code:

    http://www.zpravy.net/misc/google-redesign/

  5. GaMerZ Says:

    I am from Singapore too, http://www.google.com.sg works for me.

    Love the new look.

  6. Cheah Chu Yeow Says:

    Uh huh yes it does work at google.com.sg… My mistake, really. Thanks for pointing that out.

  7. Philip Dhingra Says:

    This is incredible that you figured out this neat hack. I love the Internet!

  8. i forgot Says:

    It doesn’t work in google.com.au but just click go to google.com then apply the cookie

  9. benjeeeboy Says:

    Yah, not much different at all.

  10. hurard claude Says:

    i d惱nt like

  11. Michael Heraghty Says:

    Ugh. For all its dominance in the world of search engines, Google sucks when it comes to design.

    They should stick their *entirely* spartan approach because they can’t get a couple of horizontal lines right (the colours are TOO BRIGHT!).

  12. cristi Says:

    Is here anyone that likes the new design? I don’t!

  13. hao2lian Says:

    I’ll stick my neck out and say that I like it. It’s more minimalistc and the colors are brighter. Whimper.

  14. negatif Says:

    dont like it either :/

  15. Michael Phipps Says:

    The cookie does work in google.com.au as well – just the bookmarklet needs to be modified so that it can be run on the australian version of the site. Use this code for your own bookmarklet:

    javascript:if(!/\.google\.com.au$/.test(location.host)) alert(‘Use this bookmarklet at google.com.au, not here.’); else { anon=’0000000000000000′; newlook=’102c51875a8839e9′; C=document.cookie.split(‘; ‘); for(i=0; c=C[i]; ++i) if (/^PREF=/.test(c)) { r = c.indexOf(newlook)==-1 ? newlook : anon; document.cookie = c.replace(/ID=\w+:/, ‘ID=’+r+':’) + ‘; domain=.google.com.au; path=/; expires=Mon, 07 May 2007 20:03:11 GMT'; location.reload(); } }”

  16. Anthony Says:

    Thanks for an interesting cookie hack to view the new Google look, but why is everybody so excited? The new look is just text links instead of tabs and adding a few colors to the results pages. Hardly a change worth going on and on about…

  17. mpt Says:

    The new design removes the tabs from the results pages — so, for example, if you want to switch from a News search for “Helen Clark“ to an Images search for “Helen Clark“, instead of just clicking on the “Images” tab you have to return to the front page, then click the “Images” tab, then click “Google Search”.

    Despite that, the new design looks just as complex as the old one, because the extra border and gradient on the results header adds visual noise.

    So, a net loss.

    (And blue gradients are an MSN hallmark.)

  18. Jesse Ruderman Says:

    Clicking “Images” still preserves your search as it switches from web search to image search.

  19. Louise Hewitt Says:

    I would have expected the more link to just offer more options in the same format (search bar and tabs) – not to completely change the page layout and location of the search box.

    If this is what they want then perhaps ‘tools and help’ would be a better label.

  20. i forgot Says:

    How do i apply a bookmaklet on google.com.au? its highly confusing i put my bookmarklet in the links section of IE 6 but it just shows me the code of the bookmarklet not applying it at all

    Can someone help?

  21. Chris Says:

    “And blue gradients are an MSN hallmark.”

    You know what this means – they’re preparing to be taken over by Microsoft!!! :-0

  22. Walter Says:

    I’ve proposed we call this new look Google XP since it seems to resemble the Silver Windows XP theme pretty tightly.

    GXP? Maybe?

  23. dzd Says:

    I can’t believe it still doesn’t validate. Oy.

  24. hao2lian Says:

    “Clicking “Images” still preserves your search as it switches from web search to image search.”
    Seconded.

  25. guy forget Says:

    seems crappy for me.
    I prefer Elgoog: http://www.alltooflat.com/geeky/elgoog/

  26. TheM4ST3R Says:

    I was wondering why my google looked different for quite a while. Finally, I figured it out, thanks to this site. Anyway, it’s fun to say to your friends “ha-ha, mine’s cooler than yours.”

  27. Ferret Says:

    Ah, the new look sucks. i like the old one. BRING OLD GOOGLE BACK!!! support my campaign from “google.ferretisgreat.com” from the 28th March 2004. e-mail? google@ferretisgreat.com.

  28. DesignFanatic Says:

    I’m a Google fiend! The new look is excellent, exceot the gradients (which aren’t bad), but are a more MSNish approach, and it kinda hurts their simplistic standards. I like the rearrangement around the search bar, especially the friendly “more”, which will attract more attention than the scary-to-dummies “Services and Tools”. The ads have been improved. It’s a win for everybody, because the companies pay per click, and now that only the title is a link, there will be less accidental clicks, which are unwanted by advertisers and Google users. All in all it’s a win, but it would be nice to see the gradients go, and if they are bent on changing it, simply use light single-colored bars.

    Google is a caring company that wants to always satisfy the user, so even small changes are made with care.

    Google always wins.

  29. bb Says:

    Is it just me or does this no longer work?

  30. Jesse Ruderman Says:

    It stopped working for me today too. I wonder if Google disabled the new look entirely or if they just blocked that particular cookie. Someone who had a different cookie showing the new look might be able to answer.

  31. kendeji Says:

    It stopped working for me yesterday. Maybe Google got wind of this?

    Check this out:
    http://www.googleblaster.com

  32. GaMerZ Says:

    yea it stopped working =(

  33. eAi Says:

    Yep, its stopped working :(

    eAi

  34. jesstech Says:

    Hmm, it doesn’t seem to be working today. Perhaps I need to clear my cookies.

  35. Attis Says:

    Google has disable the new look entirely. The cookie code doesn’t work but I also had a computer that used the new look without the cookie and that no longer shows the new look either.

  36. Milly Says:

    So, RIP the new design (at least for now). But I think Jesse’s Bookmarklet idea has legs. Here’s how and why to consider anonymizing your Google cookie GUID: http://www.imilly.com/google-cookie.htm

  37. Mart Says:

    I Just wanted to comment that this bookmark no longer works. It broke sometime around March 24-25, 2004. By chance I was able to get a lucky Google cookie before that and that also doesn’t work. I believe Google has kept the new website away from general public viewing. Perhaps only internal testers can see it.

  38. Ben Rosenthal Says:

    The toggle no longer works. Maybe Google has ended the testing cycle?

  39. Raj Says:

    Can see the new google from india. it works out here. but the bookmarklet doesnt work. no switiching back to the oldie.

  40. jesstech Says:

    Looks like they must’ve finally implemented it, all the computers in the lab today had the new look. But where’s the gradients?

  41. Dan the man Says:

    everyone has been talking about a microsoft and google connection. What’s up with this?
    http://www.google.com/microsoft

  42. Faf Says:

    it’s one of google’s specialised searches… they do it for “linux”, “unix” and some large universities

  43. Antonio Says:

    Now we need a bookmarklet to get back the old look :)

  44. Scott B. Says:

    Did they revert to their old look again? After appearing with the new look, it appears that it’s back to the old design from here, unless it’s just the one server I’m being connected to. On the other hand, the link to Elgoog above still uses the old design; I don’t know how Elgool works, but if its directly mirroring the pages it pulls from Google, I would suspect it’s just one server.

  45. Blitz_Master Says:

    why did google remove the buttons on the new look? i think that the text links don’t look any near as good.

  46. anjan bacchu Says:

    Hi there,

    there is still a small difference when you toggle. you will see different text below the search textbox.

  47. Alex Choo Says:

    Thanks! This is very interesting. I will use this new knowledge to have some fun at Google Apps :)

  48. Google Weblog Says:

    New Google Look

    Jesse Ruderman has created a bookmarklet that lets you toggle Google’s look. Click it and it will switch you to the new Google look. Click it again and it will switch you back to the old one. Here it is: toggle google look Drag it tool your bookmark ba…

  49. redemption in a blog Says:

    Experience Google’s new look with a bookmarklet

    Jesse Ruderman, bookmarklet creator extraordinaire, has written a bookmarklet that allows you to view Google search results in its new look. Google has been testing the new look randomly on a small number of users (I myself have only seen…

  50. A Welsh View Says:

    Experience Google’s New Look

    For the past couple of months Google has been testing out a new look. You have to look carefully to see the differences. Google has been testing the interface out on select users through the use of a special cookie.

  51. techno weenie Says:

    google’s new look

    Google is testing a new look, which you can sample with this nifty bookmarklet (provided by Jesse Ruderman)

  52. SEM 伉扔□民 Says:

    Google 及蕙仄中伙永弁↓白奴□伙毛蟲董允月

    Google 互蕙仄中犯扒奶件及腹綢瑛絆刓憎毛氾旦玄仄化中引允﹝動票及樟蕞及騷曰﹜璨柈今木凶普元卞卅勻化中引允﹝仇及 Google 伙永弁↓白奴□伙及氾旦玄反蟈壑釵及交□扒□及醒☉毛覆擂卞撢雒今木化中引允﹝仄井仄﹜切斤勻午仄凶仇午毛允月分仃匹﹜釦今氏及皮仿它扒卞手仇…

  53. XeoWebLog: Posicionamiento en Buscadores Says:

    Lecturas de Domingo 7-03-2004

    Las elecciones y Google desde el mundo.es (V燰 foro buscadores). Cr癃ica a Google desde loogic. 熹ui幯 es el mejor en el mundo SEO? Cre8asiteforums (V燰 Search Engine Round Table). V燰 Search Engine Journal, llegamos a Jesse Ruderman, donde se habla de…

  54. Dogtoe Says:

    Google’s New Look

    Lots of recent press regarding Google’s new look, which apparently only a few people are seeing.

    I first noticed this when using [b]Victor’s[/b] computer and had absolutely no idea why mine didn’t look the same as him. I guessed that it was…

  55. Pale Blue Dot Says:

    New Google Look

    Jesse Ruderman has created a bookmarklet that lets you toggle Google’s look. Click it and it will switch you to the new Google look. Click it again and it will switch you back to the old one. Here it is:…

  56. anil dash's daily links Says:

    try out google’s new look

    http://www.squarefree.com/archives/000369.html

  57. WWW.aid.hu - LINKroll Says:

    A Google j designja

    A Google n嶭嫕y h鏮apja egy j designt tesztel a l嫢ogat鏦 egy kis sz嫙al幧嫢 bevonva. Jesse Ruderman nemr嶲 甏t egy bookmarkletet, amivel b嫫mikor v嫮togathatunk a Google j 廥 az alap designja k驆飆t.

  58. Webmaster Blog Says:

    Neuer Google Look per Bookmarklet

    Wie vielleicht bekannt ist, experimentiert Google zur Zeit mit einem neuen Design fr die SERPs. Dieses Design bekommen aber nur wenige, scheinbar zuf鄟lig ausgew鄣lte Besucher zu sehen. Jesse Rude…

  59. Binary Coder Says:

    Google曖 億煎遴 賅蝗 羹яж晦

    View : Jesse Ruderman: Experience Google’s new look 掘旋縑憮 賃賃 餌辨濠菟擊 渠鼻戲煎 楠渾ж啪 億煎遴 晦棟曖 纔蝶お蒂 霞чи棻堅 м棲棻. -_-;;; 億煎遴 賅蝗擊 羹яж晦 嬪и 笞熱陛 罹晦 氈蝗棲棻. Toggle Google Look Google擊 贗葛ж罹 璽擊 罹褐 (奩萄衛…

  60. The Stuart Homfray Weblog Says:

    The New Google

    Take a look at the new Google design with this natty little bookmarklet.

  61. anything but ordinary Says:

    The New, Not Necessarily Improved But Different…*

    I’ve been hearing a lot about “Google’s new look”. They’re allowing random people a chance to test it out. You can access it via a special cookie. If you’re like me, and you want to try it out, but don’t…

  62. AmunRa.co.uk Says:

    Google’s getting a makeover

    As noted on a few news sites, Google are trying out a new look. It’s not much different (don’t worry, it’s not losing the minimalism, if anything it’s getting more sparse), butif you want to check it out, see Jesse…

  63. House of Yang Says:

    That Google is so hot right now. Google.

    Apparently Google is getting a makeover after several years of being the It-search engine. From what I’ve seen, they got rid of their tab-switch bar in favor of small text-links and slimmed down the text bar. Maybe it’s a move…

  64. Rage on omnipotent Says:

    Slightly new look for Google

    Experience Google’s new look and be underwhelmed….

  65. podq live Says:

    Cheating the Internet & Google

    Here’s an interesting thing that brings to the forefront of thought a couple things about the internet: Google is evidently testing out a new look (albeit very slightly changed) with a very small portion of random users coming to their site. However…

  66. Priorities & Frivolities Says:

    The New Google Design

    It does nothing for me. You might think differently, though, so check it out for yourself. If you want to test searches, use Jesse Ruderman’s bookmarklet. For palatable technical commentary, see Ars Technica….

  67. Peter Kaminski Says:

    Google new look bookmarklet

    If you’re intrigued by my Google screenshots and want to try the new Google look for yourself, Jesse Ruderman has posted a toggle google look bookmarklet, based on poind’s Google ID. via Chris Allen…

  68. Coty's Radio Weblog Says:

    Toogle

    Ars Technica reports that Google is testing a new look and points to Jesse Ruderman’s bookmarklet that allows for toggling between the old and the new.

  69. Alt.3000.it Says:

    Nuovo Google

    Se ne parlava da mesi e ora finalmente lo si pu vedere! Parlavo qualche tempo fa con un uomo di…

  70. DiVERSiONZ Says:

    http://www.diversionz.net/archives/003264.html

    Jesse Rudderman: Google may have a new look soon. Good for you Google.

  71. hao2lian's bl@g Says:

    How to Get the New Google Look

    Jess ol’ boy has been blogdex’d for creating a bookmarklet per his expertise to toggle this cookie. Of course, I could’ve created one too, but I was busy at the time. Wink.

  72. Search Visibility Report Says:

    Bookmarklet Allows you to Test Out Google’s New Look

    Jesse Ruderman has written a bookmarklet to toggle Google’s new look, it allows us to see Google’s new look as it evolves. Thank Aaron Schwartz for the link….

  73. A peek inside Jesse's Head Says:

    Slightly new Google

    Google’s preparing to put on a new face. It’s been selecting random people to try out the new interface, but thanks in no small part to the blogging community, Jesse Ruderman invites us to Experience Google’s new look. He’s set…

  74. Please don't eat me! Says:

    More blue and ‘O’s

    Switch over to the new google look via means of a bookmarklet. I actual had this a while ago on…

  75. GoogleGuy Says - Google Ranking Info Says:

    Toggle New Google Look

    This is very cool. Here is a bookmarket that you can use to “turn on” the new Google Look that Google has been testing: 1. Drag the following link to you “Links” toolbar (IE) or add to your favorites: toggle google look 2. Go to Google.com. 3. Click on…

  76. edmz Says:

    Nuevo Look de Google

    Una nota un tanto vieja, pero he andado un poco perdido estos dias. Google ha redise鎙do pero momentaneamente el nuevo…

  77. BlogZiNet Says:

    Google new look

    Le moteur de recherche américain leader, Google, teste un nouveau look sur un petit panel de ses utilisateurs. L’attribution du nouveau style se fait sur la base du numéro identifiant compris dans le cookie du site.
    Pour notre plus grand…

  78. Cup-Of-Joe Says:

    Google new look

    Google is testing a new look out on a few viewers check out how to be one here Here…

  79. Bobby Maisnam Blog Says:

    Google’s New Look

    I do not know when Google launched it’s “New Look”. I had read about it in a Webpronews newsletter sometime back. I came across it today on another computer and searched for it on Google (but, of course ;) )….

  80. joelblog Says:

    New Google: My Take

    This is old news, I know, but it’s worth writing about. Google is experimenting with a new look. There is…

  81. Geek Style Says:

    Google Facelift

    I have noticed this already, but it was only looking different from one of my computers not on others. It was like seeing an alien waving at you in your backyard, and no one believes this story. So I forgot…

  82. Aventuras_de_un_webmaster.blog Says:

    Google estrena finalmente su nuevo look

    Acabo de dar una vuelta por Google descubriendo su nuevo dise隳 que tanto se ha mencionado en el pasado y que finalmente est funcionando! Hasta hace algunas semanas este nuevo dise隳 solo se mostraba a algunos navengantes de forma aleatoria…